Positioning you for success.
Your brand is most powerful when it’s based on a clearly defined and unique set of attributes. We help you to develop those solid foundations that deliver amazing results.
A clear and compelling idea.
The key to the most successful brands is that they know exactly what they do, who they do it for and why they do it.
We guide you through the steps necessary to encapsulate the unique value you provide (your value proposition) and help you identify the people who will be most likely to connect with it (your positioning strategy).
Strategies for success.
Many organisations and agencies only loosely connect brand to strategy.
We believe that brand and strategy should be one and the same. If you’re operating your business in one way but communicating something that’s even slightly different, then people sense a disconnect, and will be less likely to trust and engage with you.
We work to develop and refine a core strategy which allows you to make better decisions, develop products and services which are loved, and communicate more clearly, every time.
Uniquely you.
So many organisations have brands which look aesthetically pleasing. But many of them feel very similar to each other or like they’re not based on anything particularly meaningful.
We focus on ensuring that your brand attributes, including your personality and values, are unique, consistent with your business strategy and most importantly, emotionally compelling.
An objective perspective.
Sometimes, you need someone to take a step back and look at what you’re doing from a completely unbiased viewpoint. It’s how you make sure that you’re not missing things or giving too much attention to certain things.
Because we’re external, we can be objective and fair about how we look at your strategy and your organisation. But because we care and we’re passionate about what we do, we’re just as dedicated to getting the best possible result for you as one of your own employees.
Let’s build something amazing.
To find out more about how we work to create the best strategies for every one of our clients, and to see how we can do the same for you, feel free to email us at hello@panasmcinnes.com, or contact us using the button below.